Global Marketing Manager - RIS Healthcare Insights Solutions (m/f/d)
Responsibilities
- Market intelligence: Understanding the market and competitive environment, including user and buyer personas relevant for the development and commercialization of the respective products
- Development of a strong and differentiated product value proposition, in collaboration with product, market development and other teams
- Collaborate with Market Development on the products’ GTM strategy
- Lead product launch campaigns, collaborating with commercialization, product, region and affiliates teams to ensure well-coordinated execution
- Sales enablement: Communicate the product value proposition, develop product marketing programs for a number of lab insights solutions, including sales decks, training, demo tools and other activation materials
- Marketing campaigns: support demand generation and content marketing campaigns with expertly crafted content that speaks to each persona
- Implement such campaigns with affiliates and commercial partners
- Commercial activation: Support regions and affiliates in selling scale-it lab insights products
Profile
- Bachelor's degree in technical or science field is required, degree in marketing and/or MBA preferred
- We are looking for an experienced marketer with solid experience to join our RIS marketing team
- Self-motivated individual and collaborative team player. Good business acumen, a positive attitude, and a strong work ethic
- Proven leader and stakeholder manager who can create a trusted relationship/partnership with sales, marketing, and product teams, as well as customers and partners
- Excellent listening, excellent English oral and written communication/presentation skills
- Strong preference for IVD product marketing or software product marketing experience
- Good understanding of digital health transformation is beneficial
Benefits
- World-renowned medical devices company
- Internal Career Opportunities
- International and Diverse Environment
About Hays
IT is and always has been our core business that laid the foundation for Hays' success. We are the biggest privately owned IT recruitment agency in Germany and offer the best jobs for every career level – whether you are interested in vacancies in agile SMEs or international DAX groups. Hays masters the entire IT job spectrum, from support to software architecture or digitalisation – thanks to our broad portfolio, we have something for everyone. In the last decades, we were able to support numerous IT experts with choosing the right path for a successful career, positioning ourselves as their lifelong partner. Our highly specialised consultants can cater to your every wish and expectation and will prepare you for interviews and contract negotiations. Give it a try and learn what the market has to offer – our services are free of charge, non-binding and discreet! We look forward to hearing from you.
Staffing process for freelance specialists
- Analysis of qualifications
- Telephone or personal interview
- Contact with customers
- Contract with Hays
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1. Analysis of qualifications
We carry out a detailed analysis of your technical qualifications on the basis of your CV, your application documents and your profile.
Contact at Hays
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